Brand Guide
Block Therapy visual identity — colors, typography, and design principles.
Logo
Color Palette
Our warm, natural palette reflects wellness, earth, and energy.
Cream
#FAF7F2
--cream
Orange
#E07B39
--orange
Orange Light
#F4A574
--orange-light
Orange Dark
#C4612B
--orange-dark
Earth
#3D3D35
--earth
Earth Light
#5C5C52
--earth-light
Warm White
#FFFDF9
--warm-white
Gold
#C4A962
--gold
Gold Light
#E8D9A6
--gold-light
Blush
#F5E6E0
--blush
Typography
Two typefaces create a clear hierarchy between display and body text.
Cormorant Garamond
Used for headings, hero text, and display elements. Elegant serif with italic variations.
Aa Bb Cc Dd Ee
The quick brown fox
Weights: 400, 500, 600
Plus Jakarta Sans
Used for body text, navigation, buttons, and UI elements. Clean, modern sans-serif.
Aa Bb Cc Dd Ee
The quick brown fox jumps
Weights: 300, 400, 500, 600, 700
Components
Key UI patterns used across the site.
Buttons
Cards
Soft Shadow
Default card style with subtle shadow.
Medium Shadow
Elevated card for emphasis.
Lifted Shadow
High-emphasis floating card.
Border Radii
Small
8px
Medium
16px
Large
24px
XL / Pill
40px